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The tricks Reels use on you

29 persuasion techniques behind viral political and news Reels, explained in plain words with examples from every side. They're the same ones checkthis names when it checks a Reel.

Accusing by question ("just asking questions")

Asking a loaded question to plant a claim it never has to prove.

Appeal to authority

Using someone's status instead of evidence.

Argument from silence

Treating someone not commenting as proof of what they think.

Bandwagon

Saying everyone believes it, so you should too.

Casting doubt

Questioning someone's credibility without evidence.

Cherry-picking

Showing the facts that fit and leaving out those that don't.

Conversation-stopper

Using a cliché to shut down further thought.

Deliberate vagueness

Staying vague so the claim can't be checked.

Exaggeration

Inflating the facts beyond what the evidence shows.

Extreme comparison

Comparing opponents to the worst villains to discredit them.

False choice

Pretending there are only two options.

False equivalence

Treating two very different things as if they were the same.

Fear appeal

Using fear to push a conclusion.

Flag-waving

Wrapping an argument in patriotism so disagreeing feels disloyal.

Guilt by association

Judging someone by the views or acts of people linked to them.

Irrelevant identity

Highlighting religion, caste or nationality where it has no bearing.

Loaded language

Using emotionally charged words to steer your reaction.

Name-calling

Using a label to make you reject someone without reasons.

One person = everyone

Judging a whole group by one person's act.

Out-of-context clip

Cutting a video so it seems to say something the full version doesn't.

Oversimplified cause

Pinning a complex outcome on one cause.

Personal attack (ad hominem)

Attacking the person instead of what they said.

Red herring

Changing the subject to distract from the question.

Repetition

Repeating a line until it feels true.

Scapegoating

Blaming one group for a problem with many causes.

Slogans

Replacing an argument with a catchy line.

Strawman

Attacking a distorted version of what the other side said.

Us vs them

Splitting people into a good "us" and a bad "them".

Whataboutism

Answering a criticism by pointing at someone else's wrongs instead.

Got a Reel in mind?

Send it to @checkthis.chat. The reply names the trick it uses and quotes where it happens.

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