Home / Tricks / AI-made video or image (deepfake)
AI-made video or image (deepfake)
Passing off an ai-made video, image or voice as real.
In our replies we call it: Made with AI
What it means
AI tools can now make realistic videos, photos and voices in minutes: a politician saying something they never said, fish swimming down a flooded street, a crowd that never gathered. Shared without a label, they get taken as real footage.
How to spot it in a Reel
- Shop signs and text that are garbled or misspelt
- Hands, teeth, ears or reflections that look slightly wrong
- Water, crowds or traffic that move in a strange, too-smooth way
- A voice that doesn't quite match the mouth
Examples
- A video of catfish swimming through flooded Bangkok streets, made with AI. The 7-Eleven sign in it was misspelt.
- An AI picture of Pope Francis in a white puffer jacket, which millions of people took for a real photo.
Why it doesn't hold up
What to say back
"Who filmed this, and where was it first posted?"
Questions
Can an AI detector tell me if a video is fake?
Not reliably: they miss many fakes and flag real videos. Look for who filmed it, for a fact-check of the same video, and for details that don't add up, or send it to @checkthis.chat.
Check a Reel for this trick
Send any Reel to @checkthis.chat on Instagram. If it uses this trick, the reply names it and shows where it happens.
Send a ReelRelated tricks
Recycled footage (false context)
Passing off real footage from another time or place as something happening now.
Doctored photo or video
Editing a real photo, video or audio so it shows something that didn't happen.
Fake screenshot or news card
Inventing a news card, screenshot, letter or notice and passing it off as real.